Why Use Golf Flagstick?

Digital television technology is putting the consumer increasingly in control of what they do and (most importantly) do not watch. Interactive packages such as TiVo in the US and Sky+ in the UK mean that audiences no longer have the inconvenience of flicking channels to avoid the advertising breaks, they can now do away with them altogether at the click of a remote control. The pressure is on for even the most established brands to reinvent strategies that enable them to reach their target audiences.

While consumer brands look towards areas such as Product Placement in movies and Television Program Sponsorship, the sports arena is offering new and unique ways to circumvent the "fast-forward, on demand" generation.

Innovations

Two outstanding examples of traditional sports that have responded to the demands of sponsors for greater brand visibility are Tennis and Cricket. By embracing innovative advertising real estate they are leading the way in maximizing value for their sponsors.

Most recently, the ATP Tennis Masters Cup in Shanghai showcased the 'Star in the Net' - the unmistakable Mercedes brand label placed at both ends of the net.
During the television broadcasts it was seen for an average of 30% of the TV viewing time. This alone gave Mercedes their highest brand recall figures for a sponsored event.
The 'Cricket Triangle' advertising which covers the traditional boundary rope provides highly visible exposure to both live and television audiences.
In South Africa, where Discovery Life sponsored a series of one day international matches, it is estimated that they achieved 12 seconds of TV exposure per over. Over the course of the cricketing season, this additional TV coverage achieved equated to $4 million in equivalent media spend.
Golf Flagstick aims to provide the similar opportunities for televised golf tournaments. In fact, the impact for your brand could be even greater, as research has shown that where there is little or no visual 'clutter', as is the case on a golf course, brand stand-out value is greatly enhanced.
Another unique feature is the unparalleled opportunities (a minimum of 18 per round) for the central protagonists ie the golfers themselves, to interact directly with your brand as they aim for the pin.
In fact, our initial research has shown that an extra 17 minutes of television per hour can be achieved by advertisers who use Golf Flagstick.